Artificial Intelligence has existed as a field of research since 1956, but in the last few years it has caught the widespread attention of the business world, because recent advances such as Deep Learning and easily accessible AI cloud services have made AI a useful tool in tackling a wide array of real business challenges.
Still, a gulf exists between Machine Learning specialists and business leaders. Many technical experts struggle to explain how error rates, overfitting or data bias could affect the bottom line or tarnish a brand.
Meanwhile, mainstream media and charismatic entrepreneurs further muddy the waters by hyping ‘sexy’ applications that make for a flashy demo, but are notoriously difficult to develop into a saleable product.
This blog seeks to close that gap and cut through that hype, by explaining the real potential that AI technologies have for delivering a positive impact on people, planet and profit. Instead of letting technology hype lead product strategy, we will show how starting from real customer needs can lead to truly valuable AI applications.
Have you already identified an opportunity and want to know how to use AI technology most effectively? Check out our sister blog, aiservice.design.