Artificial Intelligence has existed as a field of research since 1956, but in the last few years it has caught the widespread attention of the business world, because recent advances such as Deep Learning and easily accessible AI cloud services have made AI a useful tool in tackling a wide array of real business challenges.
Still, a gulf exists between Machine Learning specialists and business leaders. Many technical experts struggle to explain how error rates, overfitting or data bias could affect the bottom line or tarnish a brand.
Mainstream media and charismatic entrepreneurs further muddy the waters by hyping ‘sexy’ applications that make for a flashy demo, but are notoriously difficult to develop into a reliable product.
Meanwhile, an army of relatively unglamourous AI applications are working behind the scenes to silently disrupt entire industries and topple incumbents.
This blog seeks to cut through the hype and reveal the genuine business opportunities, by explaining the real potential that AI technologies have for delivering a positive impact on people, planet and profit.
Instead of letting technology hype lead business strategy, we will show how starting from real customer needs and a balanced understanding of technical capabilities can lead to uniquely valuable AI applications.
We want to help you use AI to create market leading products that your customers will be happy to pay for.
If you’re a designer using AI, check out aiservice.design.